Privacy policy

Last updated: February 12, 2026

Stevia For Life Ltd ("True Greens," "we," "us," or "our") operates this store and website at truegreens.eu, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). True Greens is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

1. Company Information

Stevia For Life Ltd
Angel Kunchev 59
6000 Stara Zagora
Bulgaria
VAT Number: BG202739497
Email: office@truegreens.eu

For the purpose of applicable data protection laws, including the General Data Protection Regulation (GDPR), we are the data controller of your personal information.

2. Shopify Hosting

Our store is hosted on Shopify Inc. Shopify provides us with the online e-commerce platform that allows us to sell our products and services to you. Your data may be stored through Shopify's data storage, databases and the general Shopify application. Your data is stored on a secure server behind a firewall.

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you.

In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes.

For more information on how Shopify uses your personal data, please see:

3. Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
  • Browsing behavior including pages viewed, links clicked, time spent on pages, and referring websites.
  • Order history including all past purchases, returns, exchanges, and customer service interactions.

4. Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, make a purchase, communicate with us, subscribe to our newsletter, or otherwise provide us with your personal information;
  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf (such as payment processors, shipping providers, analytics providers);
  • From our partners or other third parties including marketing partners, social media platforms, and advertising networks.

5. How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
  • Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services. You can opt out of marketing communications at any time.
  • Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
  • Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you, to send transactional emails (order confirmations, shipping notifications, etc.), and to maintain our business relationship with you.
  • Legal and Regulatory Compliance. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies. This includes compliance with EU VAT regulations, tax obligations, OSS (One Stop Shop) requirements across EU markets, consumer protection laws, and accounting requirements.
  • Business Operations. We use your personal information to maintain business records, conduct internal analytics, improve our website and product offerings, and understand customer preferences and trends.

6. Legal Basis for Processing (GDPR)

If you are a resident of the European Economic Area (EEA), United Kingdom, or Switzerland, we process your personal data based on the following legal grounds under the General Data Protection Regulation (GDPR):

  • Contractual necessity (Article 6(1)(b) GDPR): Processing is necessary to fulfill our contract with you, including order processing, payment processing, delivery, customer service, and account management.
  • Legal obligation (Article 6(1)(c) GDPR): Processing is necessary to comply with EU and national laws, including VAT regulations, tax obligations, accounting requirements, consumer protection laws, and responses to lawful requests from authorities.
  • Legitimate interests (Article 6(1)(f) GDPR): Processing is necessary for our legitimate business interests, including fraud prevention, security of our services, improvement of our products and services, internal analytics, direct marketing to existing customers, and protection of our legal rights. We have balanced these interests against your rights and freedoms.
  • Consent (Article 6(1)(a) GDPR): For certain processing activities, we rely on your explicit consent, including marketing communications to new customers, use of non-essential cookies, and certain data sharing for advertising purposes. You have the right to withdraw consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

7. How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. We never sell your personal data to third parties. Such circumstances may include:

  • Shopify and E-commerce Service Providers: With Shopify (our e-commerce platform provider) and other vendors and third parties who perform services on our behalf, including:
    • IT management and hosting services
    • Payment processing (Shopify Payments and other payment gateways)
    • Data analytics and business intelligence
    • Customer support and communication tools
    • Cloud storage and database management
    • Email service providers
  • Shipping and Fulfillment Partners: With shipping carriers, logistics providers, and fulfillment services to deliver your orders across the EU and internationally.
  • Business and Marketing Partners: With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites.
  • With Your Consent or at Your Direction: When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
  • Corporate Affiliates: With our affiliates or otherwise within our corporate group for business operations, analytics, and service improvement.
  • Legal and Regulatory Authorities: With law enforcement, regulatory authorities, courts, and other government agencies when required by law, in response to legal process (subpoenas, court orders, search warrants), or to protect our rights, property, or safety, or that of our users or the public.
  • Business Transactions: In connection with a business transaction such as a merger, acquisition, reorganization, sale of assets, or bankruptcy, where your personal information may be transferred as part of the transaction.
  • Professional Advisors: With lawyers, accountants, auditors, and other professional advisors who provide services to us.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies (such as web beacons, pixels, and local storage) to ensure proper website functionality, analytics, and to provide you with a personalized experience. Cookies are small text files stored on your device that help us recognize you and remember your preferences.

Cookie Categories:

  • Essential/Strictly Necessary Cookies: These cookies are necessary for the Services to function properly and cannot be disabled. They enable core functionality such as:
    • Shopping cart functionality
    • Secure checkout process
    • User authentication and account access
    • Security and fraud prevention
    • Load balancing and performance
  • Performance/Analytics Cookies: These cookies help us understand how visitors use our Services by collecting anonymous information about:
    • Pages visited and time spent on pages
    • Navigation paths and click behavior
    • Error messages and technical issues
    • Website performance and loading times
    We use this information to improve our Services and user experience.
  • Functional Cookies: These cookies remember your preferences and choices to provide enhanced functionality, including:
    • Language and region preferences
    • Currency selection
    • Previously viewed products
    • Customization settings
  • Marketing/Advertising Cookies: These cookies track your activity across websites for advertising purposes and require your consent. They are used to:
    • Show you relevant advertisements based on your interests
    • Limit the number of times you see an advertisement
    • Measure advertising campaign effectiveness
    • Provide personalized product recommendations

Managing Cookies:

You can manage cookie preferences through:

  • Our cookie banner that appears when you first visit the Services
  • Your browser settings (most browsers allow you to refuse or delete cookies)
  • Third-party opt-out tools for advertising cookies

Please note that blocking certain cookies may affect the functionality of the Services and your user experience. Essential cookies cannot be disabled as they are necessary for the Services to function.

9. International Data Transfers

Please note that we may transfer, store and process your personal information outside the country you live in, including to countries outside the European Economic Area (EEA) and the United Kingdom. As we ship worldwide and use service providers located in various countries, your data may be transferred internationally.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms to ensure adequate protection of your data, including:

  • European Commission's Standard Contractual Clauses (SCCs): Legally binding contracts that require the recipient to protect your data to EU standards
  • UK International Data Transfer Agreement (IDTA): Or any equivalent contracts issued by the relevant competent authority of the UK
  • Adequacy Decisions: Transfers to countries that the European Commission or UK government has determined provide an adequate level of data protection
  • Other approved transfer mechanisms: As recognized under applicable data protection laws

Shopify is certified under relevant data protection frameworks and implements appropriate safeguards for international data transfers. For more information about Shopify's data protection practices and international transfers, visit:

10. Data Retention

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

We retain your personal data only as long as necessary for the purposes outlined in this policy. Specific retention periods include:

  • Order and transaction data: 10 years from the date of the transaction (to comply with tax, accounting, and legal obligations under EU and Bulgarian law)
  • Customer account information: For the duration of your account plus 3 years after account closure (unless you request earlier deletion)
  • Marketing and communication data: Until you unsubscribe or request deletion, or after 3 years of inactivity
  • Website analytics and usage data: Up to 26 months from collection
  • Customer service records and correspondence: 3 years after the last contact
  • Fraud prevention and security data: Up to 7 years or as required by law
  • Legal and compliance records: As required by applicable laws and regulations

After the retention period expires, we will securely delete or anonymize your personal data so that it can no longer identify you. In some cases, we may retain anonymized or aggregated data for statistical and analytical purposes indefinitely.

If you request deletion of your data, we will delete it within 30 days unless we are required to retain it for legal, regulatory, or legitimate business purposes.

11. Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

General Rights (Available to All Users):

  • Right to Access / Know: You may have a right to request access to personal information that we hold about you, including details about how we use it and who we share it with.
  • Right to Delete / Erasure: You may have a right to request that we delete personal information we maintain about you, subject to certain exceptions (such as legal obligations to retain data).
  • Right to Correct / Rectification: You may have a right to request that we correct inaccurate or incomplete personal information we maintain about you.
  • Right of Portability: You may have a right to receive a copy of the personal information we hold about you in a structured, commonly used, and machine-readable format, and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by:
    • Using the unsubscribe link in any marketing email
    • Contacting us at office@truegreens.eu
    • Updating your preferences in your account settings
    If you opt out, we may still send you non-promotional emails, such as those about your account, orders, or our ongoing business relationship.

Additional Rights for EEA, UK, and Swiss Residents (GDPR):

If you reside in the UK or European Economic Area, and subject to exceptions and limitations provided by local law, you may exercise the following rights in addition to the rights outlined above:

  • Right to Object to Processing: You have the right to object to our processing of your personal information where we rely on legitimate interests as the legal basis. This includes the right to object to processing for direct marketing purposes at any time.
  • Right to Restriction of Processing: You may have the right to ask us to restrict or limit our processing of your personal information in certain circumstances, such as:
    • While we verify the accuracy of data you have contested
    • When processing is unlawful but you prefer restriction over deletion
    • When we no longer need the data but you need it for legal claims
    • While we verify our legitimate grounds for processing after you object
  • Right to Withdraw Consent: Where we rely on your consent to process your personal information (such as for marketing or non-essential cookies), you have the right to withdraw this consent at any time. Withdrawing consent will not affect the lawfulness of any processing based on your consent before its withdrawal.
  • Right to Lodge a Complaint: You have the right to file a complaint with your local data protection supervisory authority if you believe we have violated your data protection rights. For the EEA, you can find a list of the responsible data protection supervisory authorities here: https://edpb.europa.eu/about-edpb/board/members_en
  • Right Not to Be Subject to Automated Decision-Making: You have the right not to be subject to decisions based solely on automated processing, including profiling, which produces legal effects or similarly significantly affects you, unless such processing is necessary for contract performance, authorized by law, or based on your explicit consent.

Exercising Your Rights:

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below at office@truegreens.eu.

To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law, to protect your privacy and security. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us.

We will respond to your request in a timely manner as required under applicable law:

  • Within 30 days for GDPR requests (EEA, UK, Switzerland)
  • Within the timeframe required by your local data protection laws

If we need more time, we will inform you of the reason and extension period.

12. Marketing Communications

With your consent (where required by law) or based on our legitimate interest in promoting our products to existing customers, we may send you marketing emails about:

  • New products and product launches
  • Special offers, promotions, and discounts
  • Seasonal collections and limited editions
  • Company news and updates
  • Educational content about our products

You can opt out of marketing communications at any time by:

  • Clicking the "unsubscribe" link in any marketing email
  • Contacting us at office@truegreens.eu
  • Updating your communication preferences in your account settings

Please note that even if you opt out of marketing communications, we will still send you transactional and service-related emails, such as:

  • Order confirmations and receipts
  • Shipping and delivery notifications
  • Account-related communications
  • Customer service responses
  • Important updates to our policies or services
  • Legal notices

13. Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites.

Information you provide on public or semi-public venues, including information you share on third-party social networking platforms (such as Facebook, Instagram, or Twitter) may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

We are not responsible for the privacy practices of these third-party websites or platforms.

14. Children's Data

The Services are not intended to be used by children under the age of 16, and we do not knowingly collect any personal information about children under the age of 16. Our products are intended for adults.

If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. We will take reasonable steps to delete such information from our records.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

15. Data Security

We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.

Security Measures Include:

  • Encryption: SSL/TLS encryption for all data transmission between your browser and our servers
  • Secure Payment Processing: All payment information is processed through PCI-DSS compliant payment providers (Shopify Payments and other certified processors)
  • Access Controls: Strict access controls and authentication measures to limit who can access personal data
  • Regular Security Audits: Ongoing security monitoring, vulnerability assessments, and penetration testing
  • Secure Infrastructure: Firewalls, intrusion detection systems, and secure hosting environments
  • Employee Training: Regular training for employees on data protection, privacy, and security best practices
  • Data Minimization: We only collect and retain data that is necessary for the purposes outlined in this policy
  • Incident Response: Procedures in place to detect, respond to, and report security incidents

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit over the internet. We recommend that you do not use unsecure channels (such as unencrypted email) to communicate sensitive or confidential information to us.

If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of your account has been compromised), please contact us immediately at office@truegreens.eu.

16. Complaints and Data Protection Authorities

If you have complaints about how we process your personal information, please contact us first using the contact details provided below. We will investigate and attempt to resolve any complaints or disputes regarding the use or disclosure of your personal information.

Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection supervisory authority.

For EEA Residents:

You can find a list of the responsible data protection supervisory authorities here: https://edpb.europa.eu/about-edpb/board/members_en

For UK Residents:

Information Commissioner's Office (ICO)
Website: https://ico.org.uk

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices, for other operational, legal, or regulatory reasons, or to comply with new legal requirements. We will post the revised Privacy Policy on this website and update the "Last updated" date at the top of this policy.

If we make material changes to this Privacy Policy, we will provide notice as required by applicable law, which may include:

  • Posting a prominent notice on our website
  • Sending you an email notification (if you have provided your email address)
  • Displaying a banner or pop-up when you visit the Services

We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your personal information. Your continued use of the Services after any changes to this Privacy Policy constitutes your acceptance of the updated policy.

Significant changes in our data practices may require us to obtain your consent again, depending on the nature of the changes and applicable law.

18. Contact Us

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us:

Email: office@truegreens.eu

For the purpose of applicable data protection laws, including GDPR, we are the data controller of your personal information.

When contacting us, please provide sufficient detail about your inquiry or request so that we can respond appropriately. We will respond to your inquiry within a reasonable timeframe.

This Privacy Policy is effective as of the date stated at the top of this policy. We are committed to protecting your privacy and handling your personal information in accordance with applicable data protection laws.